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[2018BIBF]品讀咖啡香

2018-08-23 14:10:29  來源:版權貿易部  編輯:社網站  瀏覽:6416


  8月22日,在北京國際書展的w4b23展臺,由中國輕工業出版社舉辦了“品讀咖啡香”的活動,同時進行了中國輕工業出版社旗下食品生活類文創品牌“輕咖迷”產品首發。活動邀請了世烹聯咖啡產業分會副主席、中國果品流通協會咖啡豆分會副會長、國家咖啡行業專家組成員、資深咖啡比賽評委,咖啡品鑒大師于方,通過中國輕工業出版社實用咖啡寶典完全咖啡知識手冊等咖啡類圖書的場景化營銷,在展會期間在中國輕工業出版社展臺設置了咖啡品鑒、展示臺,于方老師還進行了現場直播,親自給大家演示了咖啡沖泡技巧,直播約有一萬五千人觀看,活動現場觀眾都非常高興參與進來。中國輕工業出版社領導何仲鳴出席了活動。本次咖啡類圖書及相關文創產品場景化營銷活動將持續到26號。

  China Light Industry Press held a coffee tasting activity beginning at August 23ed at the w4b23 exhibition of the Beijing International Book Fair. Yu fang, the member of the National Coffee Industry Expert Group, senior coffee competition judges and coffee tasting masters, attended to the activity, conducting a scenario coffee books' marketing of "Practical Coffee Treasure" and "Complete Coffee Knowledge Manual". During the activity, the China Light Industry Publishing Press set up an exhibition booth and invited Mr. Yu Fang to demonstrate the brewing techniques of coffee to the audience. He zhongming,the leader of China Light Industry Press, attended the event. The activity lasted until August 26th.